BARB

What is BARB?

• BARB is the Broadcaster's Audience Research Board.
• It is an organisation that complies audience measurement and television ratings in the UK.
• BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. 
• Viewers that Participate in BARB have a box on top of their TV sets. These boxes track the programmes that they watch. 

Here are the weekly figures for some of the different channels:

Here are the Weekly figures of what people watch on ITV:

Also, here are the weekly viewing figures for BBC:

Here is a video on how BARB knows who is watching and what they are watching:

How does BARB know who is watching and what they are watching? from BARB on Vimeo.